Most of us have said it at some point:
“That’s just how I am.”
While the phrase may seem harmless, it can sometimes prevent us from noticing opportunities for growth, change, and self-discovery.
Whether we’re talking about anxiety, confidence, relationships, or personal habits, the stories we tell about ourselves can influence what we believe is possible.
We might say it about a personality trait, a habit, or even something we’d like to change but haven’t quite figured out how to change yet.
Perhaps you’ve found yourself saying:
- I’m not athletic.
- I’m bad with money.
- I’m shy.
- I’m a procrastinator.
- I’m just an anxious person.
In many cases these statements may contain some truth. The problem is that what begins as a description can gradually become a conclusion.
When Descriptions Become Rules
Labels can be useful. They help us make sense of our experiences and communicate them to others.
However, problems can arise when we stop treating a label as a description and start treating it as a rule.
For example, there is a difference between:
“I’ve been feeling anxious lately.”
and
“I’m an anxious person.”
Similarly, there is a difference between:
“I’m not comfortable speaking up in groups.”
and
“I’m shy.”
The first statement describes an experience. The second begins to define an identity.
Over time, the stories we tell about ourselves can influence what we believe is possible.
The Stories We Stop Updating
Most of the stories we tell about ourselves were created for a reason.
Perhaps math felt difficult in school.
Social situations may have felt awkward growing up.
For some people, anxiety has been part of life for many years.
The issue isn’t that these experiences happened. The issue is that we sometimes stop updating the story.
Instead, we continue telling ourselves:
“That’s just how I am.”
Even when new information becomes available.
For example, a person who sees themselves as shy may overlook moments of confidence. Someone who believes they’re uncreative may dismiss examples of creativity. Likewise, a person who thinks they’re bad at relationships may ignore evidence that some relationships are going quite well.
Over time, the story becomes so familiar that we stop questioning it.
The challenge is that old stories don’t automatically update themselves. Unless we deliberately pay attention, we can continue carrying beliefs that no longer fully reflect who we are today.
We Tend to Act in Ways That Match Our Self-Image
One reason these stories can be so powerful is that people often behave in ways that align with how they see themselves.
Imagine someone who believes:
“I’m not athletic.”
How likely are they to sign up for a fitness class?
How likely are they to interpret a difficult workout as part of learning rather than evidence they don’t belong?
The same thing can happen with many other identities.
Without realizing it, we often organize our behavior around the stories we tell about ourselves.
The Hidden Cost of Certainty
There is something comforting about certainty. It helps us feel as though we understand ourselves.
However, certainty can sometimes interfere with curiosity.
Once we’ve decided who we are, we may stop noticing new information.
Think about how often people say:
“I’ve always been this way.”
Perhaps.
But is that the whole story?
What strengths, interests, or abilities might be overlooked because they don’t fit the narrative?
What if the thing you’re most certain about is the very thing worth becoming curious about?
A More Flexible Question
Instead of asking:
“Who am I?”
it can sometimes be more helpful to ask:
“What am I noticing about myself right now?”
That small shift creates space.
Rather than treating our identities as fixed, we begin treating them as observations.
We can notice patterns without assuming they will always be there.
We can acknowledge challenges without turning them into permanent truths.
Most importantly, we remain open to learning something new.
Growth Doesn’t Require a New Identity
Sometimes people respond to an old label by creating a new one.
For example:
“I’m not shy anymore.”
Or:
“I’m confident now.”
However, growth doesn’t necessarily require replacing one identity with another.
Instead, it may involve becoming less attached to labels altogether.
Feeling anxious doesn’t prevent bravery.
Inexperience doesn’t prevent learning.
And struggling with something today doesn’t mean improvement isn’t possible.
After all, people are far more complicated than any single description.
A Final Thought
Many of us spend years trying to figure out exactly who we are.
Ironically, once we believe we’ve found the answer, we can stop paying attention.
The phrase:
“That’s just how I am.”
can sometimes close a door before we’ve fully explored what’s behind it.
Perhaps the goal isn’t to eliminate labels entirely.
Perhaps the goal is to hold them lightly enough that new possibilities still have room to emerge.
Because people learn.
People change.
And sometimes they surprise themselves.
A Small Experiment
Think of a statement you frequently make about yourself.
Maybe it’s:
- I’m not creative.
- I’m bad with money.
- I’m shy.
- I’m a procrastinator.
- I’m just an anxious person.
Then ask yourself:
Is this an objective fact?
and
Or is it a story I’ve repeated so often that it feels like a fact?
Notice what comes up.
Helpful Resources
Association for Contextual Behavioral Science
Learn more about psychological flexibility and Acceptance and Commitment Therapy (ACT).
https://contextualscience.org/
Greater Good Magazine
Research and articles on self-awareness, growth, and well-being.
https://greatergood.berkeley.edu/
Mindful
Resources on mindfulness, identity, and personal growth.



